2009 Top Ten Industry Cluster – Chinese Children’s Town Weaving Village
Weaving where children’s clothing in China? Brand cashmere clothing “double” name of the town. Children’s clothing industry is the weaving town’s largest industry, the existing children’s clothing more than 10,000 enterprises, employing 250,000 people, an annual output of various types of children’s wear 400 million (sets), with annual sales of super-10.0 billion accounting for the domestic market 30%.
Huzhou Zhili Children’s enterprises in the international financial crisis under the impact of performance rise, not fall, a record high. Last year, the weaving where the best children’s clothing ushered in the strong sales year ever, when total production reached 400 million (sets), sales income is above 10 billion yuan. 2009 zhili Kids thrive continues unabated. Weaving town party secretary Chen Xin Tong said that the town there were all kinds of children’s clothing and related supporting more than 4,000 enterprises, of which more than 1,000 are new to open accounts in 2009. Currently more than 30 million people in the town, there are more than 250,000 non-native population, they are basically working in the children’s clothing business. 250,000 workers in the town, according to annual per capita income 3, say, there are 7.5 billion in annual labor income.
Zhili Kids deal with the financial crisis trump card is required to shrink the outer circumstances, the focus on the domestic market and to seize the low-end market, and took the opportunity to expand in the high-end and international markets. At present, the weaving where children’s wear covering over 80% of two domestic wholesale market, the Yangtze River Delta region, Shanghai, Hangzhou, Nanjing, Suzhou and other children’s wear market, where more can be woven children’s wear occupied. At the same time, weaving where children’s clothing through cross-border trade into Russia, Central Asia and the Middle East and other markets. Beginning last year, weaving li Jing Xiaohu began to fill the competitors stop after leaving gaps, into Southeast Asia and European markets.
Weave where the momentum of the booming children’s clothing industry, attracted a large number of enterprises and workers to migrate from, but recently the local government has decided to curtail the number of industries, improve product quality, upgrade the industry level, and propose to use 3 to 5 years time to weave while playing cause the National Children’s advanced manufacturing center, design center, brand gathering center, marketing center and information dissemination center.
The reason to do so, in order to ensure quality and safety of children’s clothing, since October 2009 has been woven, undertaken special action to enhance children’s clothing renovation, in order to focus on “security by promoting tune” target, according to “helping mainly secondary rectification, supporting the superior education strong, and eliminate hidden dangers “principle, by strengthening and promoting the entire inspection regulations, to enhance and promote quality services to promote the realization of children’s clothing industry,” three changes “: that is, from the traditional sales methods to the use of modern marketing paradigm shift from reliance on price competition to rely on brand competition shift from a quantitative expansion to qualitative improvement of transformation, forming a brand-effective children’s wear industry, and constantly promote the children’s clothing industry to a modern industrial clusters direction.
In 2009, weaving town harvested by the China Textile Industry Association awarded the “China brand name of the town of cashmere clothing” title. In recent years, weaving town in accelerating the development of children’s clothing industries, the cashmere industries are rapidly developing into the accumulation of cashmere clothing brand, the town has been engaged in wool and cashmere gathered more than 100 manufacturing enterprises, 20 enterprises above designated size, employing nearly 20000 people, annual production of more than 300 million pieces of cashmere sweaters, cashmere wool garments last year, industrial output value of the town up to 10 billion yuan.
At the same time, weaving town also paid attention to brand building cashmere industry, Jane shellfish, rice Huang, Paro brand was well-known trademarks in China the title of RDC-shirt, Sri Lanka Tembec cashmere cashmere cashmere and a number of companies have begun to take the high-end brand lines. At present, the woven cashmere garments inside enterprises and the entire 1,600 cities in 150 shopping centers to achieve the strategic partnership between the establishment of 1,600 specialist stores and 200 specialty stores, results of operations for several consecutive years of 50% to 80% rate.
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